You won't find Yahoo listings for Kari Alcock, who sells custom hand-made quilts, or Dai & Kala, who offer hand-reared exotic birds and unique breed-specific bird toys. These small businesses and hundreds of thousands more can't afford placement on Yahoo, yet they are easily found on Where2go.com - the Internet's e-business search-engine.

In this age of "mega-portals" trying to be all things to all people where2go stands out with it's singular focus on Internet enabled businesses. Where2go differs from Yahoo! by offering extensive data on hundreds of thousands of Internet enabled businesses, from corporate giants like Intel to home based businesses. Where2go.com contains more than simple keywords, their database includes everything a consumer needs to know about a business including, years in business, payment and shipping methods, return policies, customer support options, consumer feedback and ratings on each business.

Where2go's intelligent searching technology allows users to easily perform complex multi-conditional searches. For example: you can look for pet shops that carry a specific brand of collar, accept Discover Card and ship overnight. No other internet site offers this level of detailed, multi-conditional, searching.

"We designed where2go to show a better way of searching and managing web sites, and as a means of letting the little guy compete on the World Wide Web. The web was jump-started by small businesses who are now being pushed aside by the mega-sites, fueled by billions of dollars and huge advertising budgets. If all you're interested in is commodity items like plastic toys or vitamins the mega-merchants work - but if you want a product that is different, something unique they fail.

Where2go was not designed to replace Yahoo or AltaVista but to provide consumers with better searching and unbiased information on businesses. Most people don't realize that the sites that appear on major search engines are highly biased with sites paying to dominate a category who not be the best choice. Where2go doesn't sell categories, offer exclusives or cater only to big business ñ so the little guy and the consumer both get a break.

In the rush to become the "portal" of choice most web sites have gotten too bloated, too complex, filled with useless features and information. A good web site should allow you to find what you want in less than a minute. Few sites pass this test. By comparison Where2go is based on "smart" technology making it easier to maintain and learn.

Our analysis of their strategy: Offer an objective, purchase-focused search engine that allows more refined searches.

To learn more about the technology driving where2go.com visit http://www.hli.net. 

Where2go, Flexilogic and HLI are internationally registered trademarks of HLI Corporation.